Month: January 2019

SOCIAL MEDIA BACKFIRES

Social media can be a wonderful tool that is used to help many business advance their public image. It provides free publicity and allow companies and people to communicate with the public at large. That is an amazing way for a company to get the word out about a product or an update with a situation. With one post, tweet, or blog the entire world knows what the company wants them too. Social media allows this collaboration between the people. Journalists, and PR professionals. Journalists get the information they need quickly and the public does not have to wait for the news to get the update. PR people can just post and have quick updates for everyone. However, with this speed comes a problem because bad news can be spread just as fast as good news.

            In the article “how to turn your social media crisis into a success” it talks about how quickly social media can turn on you. This is so evident in any form of social media we look at. One well-placed rumor can turn and entire company’s public image into a nightmare. It is so easy to manipulate people on the internet and most people will never bother checking the facts. They read the article online and just assume that it is the truth. Then they retweet or share the post and before noon the post can go viral. What this article and the others did a good job of showing was how to deal with these situation.

            It is important to always keep onto of a situation because if you hide people will assume that the rumor is true. Responding the questions and constantly being on top of the situation is so key to dealing with a PR crisis. People will want answers and you look better just by providing them. Even if the answers are not the best spinning the situation in your favor is something every PR person is amazing at. Silence is the worst thing to do because in the people’s minds you are just scared to answer. Then the rumors get worse and worse until you have an uncontrollable situation. Communication is key in any given moment in PR because it shows the public you are open and they want openness. Social media can be a great tool but when it backfires it is important not to panic and to just deal with the situation head on.

https://www.earnedmediarising.com/?p=5425 https://www.huffingtonpost.com/jeremy-harris-lipschultz/realtime-social-media-cre_b_4102446.html

https://www.revechat.com/blog/7-negative-effects-social-media-may-business/

The New News

Social Media is the newest form of communication to be introduced to people. It has given people the power to communicate with people around the entire world and in a matter of seconds. In an article by the Economist titled “The people formerly known as the audience” it discusses how people are no longer just audience to the news they can help spread it by using places like twitter and Facebook. People can share news updates on platforms and they become the source of the news. With this type of fast paced news it becomes hard for newspapers to keep up. In a post titled Last Call the idea of ads in papers is brought up and how important they are t the survival of a paper. Yet papers are getting less and less ads because it becomes less worth the money to publish them. Why would they go to print when they can pay to have ads online and have people everywhere view them? This has proved problematic for papers because they live off ads while online papers and news sources are essentially making double just by being online. Obviously the internet is the next new news source however companies cannot compete with random people blogging and posting about what has happened because these people where there the second it went down. Journalists have to be much quicker now provide more info then before. They need facts normally people cannot provide and they need them fast. With this type of news people are just less willing to pay for the things they can get for free. PR is on a different side of the coin because PR work has become much easier. People can simply post about their PR updates rather than have to go through news organizations to update the public. In the Forbes article it talks about how 19 year old interns can be paid to make posts about clients and there is no need to go to a paper or news source. They can just posts what they need to get out or use social media as a way for clients to communicate with the public. Social media has changed PR and journalism so much and forced to evolve. This evolved version of news and PR is fast and extremely competitive, in order to stay ahead journalists and PR people have to be fast and ready to act.

Kiev, Ukraine – October 17, 2012 – A logotype collection of well-known social media brand’s printed on paper. Include Facebook, YouTube, Twitter, Google Plus, Instagram, Vimeo, Flickr, Myspace, Tumblr, Livejournal, Foursquare and more other logos.