The New News

Social Media is the newest form of communication to be introduced to people. It has given people the power to communicate with people around the entire world and in a matter of seconds. In an article by the Economist titled “The people formerly known as the audience” it discusses how people are no longer just audience to the news they can help spread it by using places like twitter and Facebook. People can share news updates on platforms and they become the source of the news. With this type of fast paced news it becomes hard for newspapers to keep up. In a post titled Last Call the idea of ads in papers is brought up and how important they are t the survival of a paper. Yet papers are getting less and less ads because it becomes less worth the money to publish them. Why would they go to print when they can pay to have ads online and have people everywhere view them? This has proved problematic for papers because they live off ads while online papers and news sources are essentially making double just by being online. Obviously the internet is the next new news source however companies cannot compete with random people blogging and posting about what has happened because these people where there the second it went down. Journalists have to be much quicker now provide more info then before. They need facts normally people cannot provide and they need them fast. With this type of news people are just less willing to pay for the things they can get for free. PR is on a different side of the coin because PR work has become much easier. People can simply post about their PR updates rather than have to go through news organizations to update the public. In the Forbes article it talks about how 19 year old interns can be paid to make posts about clients and there is no need to go to a paper or news source. They can just posts what they need to get out or use social media as a way for clients to communicate with the public. Social media has changed PR and journalism so much and forced to evolve. This evolved version of news and PR is fast and extremely competitive, in order to stay ahead journalists and PR people have to be fast and ready to act.