Blogs are such a central part of today’s news and it would be absurd to just ignore them as platform for receiving news. They allow a journalist to look for new sources and find stories that have not been made large. They are a good source to use not only to gather information, but also to posts stories. As a PR professional you want your story to reach as many people as possible. The best way to do that use to be through news outlets, but that is no longer the case. Sure news outlets are big and will reach millions, but taking the time to convince people to put your story takes time. It is way easier to just make a blog post on your blog and share it on your social media platforms. No need to wait for the media to maybe pick your story up, you can just make it happen all on your own.
In the seochat article “blogs as an excellent public relations tool” it goes in-depth about the various advantages of using blogs in PR. It is hard to deny how useful they are and what they can truly accomplish. The article does a good job of examine the benefits from various angels. They discuss how it is not only a good way to spread news, but to gather potential clients. Clients will see the work you do and can determine if you are what they need. The works stay there forever and can be accessed at any time for people to look at. Not only are you doing your job you using this blog you are building a portfolio at the same time. Blogs just accomplish so many things a PR person wants get clients, have their stories be seen by millions, and get the story out fast. This tool provides PR people with such an upside that it becomes detrimental to not use.
ProBlogger’s “7 ways to build your bran in the blogosphere” is a great article about how to make your brand be the best it can within blogs. Perhaps the most important point is to allow feedback. People want to say things about what you have posted and in order to build connections you need to let them. The more people talk to you the more you learn so that you can improve or answer questions they may have. PR is all about communications and blogs are an amazing way to do it. http://www.seochat.com/c/a/website-promotion-help/blogs-as-excellent-public-relations-tools/
https://problogger.com/7-ways-to-build-your-brand-in-the-blogosphere/ https://publicrelationssydney.com.au/blogging-and-pr/
Mike's Corner 