The Downside of Search Marketing

Different companies and business require different types of marketing tactics and campaigns in order to get the word out about their product. This results in various kinds of advertising strategies and ways to approach marketing. With the internet plenty of new marketing tactics have been developed due to the existence of the internet. Search Marketing is a big one and it involves companies paying or using organic methods to appear in people’s searches. Keywords that are associated with whatever these companies are trying to sell will lead people to these websites. SEM, search engine marketing, uses paid tactics to generate ads according to keywords search and SEO, search engine optimizer, uses organic ways to generate traction on websites.

It is a strange feeling to think that companies pay money to try and get my clicks on their website. While it is not illegal to do it feel like I am being used in a sense. These companies put so much money into trying to get my attention based on my search results. I usually do not care about companies trying to get my attention with ads or using my Facebook information to target me. However, this just feels a little strange because it explains why random things will pop up in my searches. Things that would seem totally irrelevant to what I needed, but share some random keyword. My thoughts on this are if I wanted to search for that I would have and I do not enjoy getting ads and websites for things I do not need to search. I want my searches to pertain to what I type in and not to some company that pays to appear to my screen. While I’m sure it is sometimes effective I feel more often than not these tactics do not do so much.

While it is not an invasion of privacy it just feels annoying and almost like a telemarketer, but online. Someone who is pestering you about something you probably do not want. I understand where these companies are going for and what they are doing, but as a user it makes me feel annoyed more than thankful. I have never had a pop-up ad or random website link excite me. Either I ignore it or I activate ad-blocker to prevent the ads from bothering me. I feel as though these companies should find better ways to appear to potential clients.

https://blog.alexa.com/sem-vs-seo/

https://www.forbes.com/sites/joeescobedo/2017/06/12/social-media-engagement/#4e9ac87c2193

Curators and Journalism

Curators of news may seem like a threat to journalists, because they gather various sources of information into one space online. With the internet it is so much easier to compile these sources in a place that is easily accessible by millions of people. It would seem at first glance that curators do a better job than journalists because of the large number of sources. However, this is a wild theory and curators will not kill of journalism as some people seem to claim. Curators do not report the news, nor do they write their own stories about what is happening. They simply compile various stories about a subject to share with people. Curators have to be trusted though, because if they just use their website to attack someone people will not trust them. Journalists often use curators as a way to dig up more information on a certain subject. People have it wrong curators are not the death of journalism, rather they are just another source for journalists to utilize.

They serve two separate rolls in the process of collecting and making news. These curators do not actually make news or right if. Often times they are just enthusiasts who want to compile data about topics into one location. That makes the research a journalist’s job so much easier, because they can just go to a trusted curator and get all the work done in one place. Even for PR people this is a great tool because if they need to look back on things that have happened in the past it’s all in one place. Easy access to all the stories that have been put out about their clients, so they can see what people think of the client. These are all great ways to utilize these people and journalists should not fear but rather use them to an advantage.

A journalist’s job is to make sure the news is reported accurately and that the public is well informed about what is happening. Curators do not have this job at all and they just compile news about topics. These are two separate ideas and they should not step on each other’s feet, but rather work together. Curators need journalists to write the stories and journalists need curators to keep everything organized, rather than a mess and research taking forever. Together these two positions make news accurate and easily accessible to people.

https://blog.hootsuite.com/beginners-guide-to-content-curation/

https://mashable.com/2011/03/10/curation-journalism/#iB9zbFcKQkqt

https://reutersinstitute.politics.ox.ac.uk/our-research/newsroom-curators-and-independent-storytellers-content-curation-new-form-journalism

Press Release

NEWS: Seton Hall University 400 S Orange Ave

South Orange, NJ 08625

For immediate release CONTACT: Michal Zaglewski

609-292-6000

STUDENT ACVITIY BOARD (SAB) HOSTS AJR CONCERT

On Thursday April 11^th Seton Hall’s SAB will be hosting a concert by the band AJR. To some this ban may not seem familiar, but they have plenty of hit singles. Songs such as Burn the House Down, Sober Up, and I’m Not Famous are just some of their most popular songs. This concert is open to all Seton Hall students and any friends and family they wish to bring along with them. Tickets are 10 dollars for students and 20 dollars for any guests, so kick of spring right and get your tickets today.

Not only is AJR going to be there, but the concert will have special guest Max and The 1865. The concert is sure to be a great time and with tickets so cheap there is little reason to not go. “Yeah I’m super excited about this. AJR has got some fun songs” says Matt Walsh a Seton Hall student. Students are excited for this fun new band to come play for them. While they may not be a large name band it is still exciting for them to come.

The concert will take place at the Richie Regan Recreation and Athletic Center and the doors open at 6:30 pm and the concert is to end at 10:30. Unfortunately, none SHU students do need to have an SHU student with them if they wish to enter. No one under the age of 18 can enter the concert even with a SHU student. If you like AJR quickly find a friend at Seton Hall so they can get you into this fun fall kick off at SHU. It will be a fun filled night with music and there is only standing room, so be prepared to dance! You can buy tickets online to make sure you have a place to stand during the event. During the concert SAB would like to remind students to act appropriate, anyone who is acting improperly will be asked to leave. Welcome AJR to Seton Hall with the best we have to offer, so be on your best behavior! Do not miss out on this great event.

Go to https://www.eventbrite.com/e/2019-sab-spring-concert-ft-ajr-with-special-guest-max-tickets-55263034223 and get your ticket now!

Fake News

Unfortunately in today’s world fake news is becoming a larger problem every day. The internet makes it so easy for people to just go and post stories that are just not true. Anyone who wants to spread a lie has the power to write a story and post it across various social media platforms and have millions read fake news. There is no real way to stop these kinds of posts because they will just happen. You cannot prevent a person from writing the story and sharing it. However, there is a way to better educate yourself and others in order to spot fake news. This is important because it allows people to pick out what is fake and what is real.

Fact Check did an article about how people can spot fake news and some key things to look out for. They bring up some ways that you can quickly pick out fake news. The first being checking the source and making sure it is credible. If it is an article published by the New York Times, chances are it is probably real. However, if it’s some unheard of company or website that you have not heard much about, it is probably fake. These kinds of methods are so easy to just quickly double check and it would prevent fake news from spreading the way it does. However, even with these methods there is one large problem left in place.

Everyone needs to partake in checking the sources and going through these methods to prevent the spread of fake news. The biggest problem is that one person sees it and shares it without thinking. Then their friends see it and the process continues because all it takes is one person who does not fact check. It is much easier to believe the headline then to go in and do some investigating, so some people do not bother. While I think these methods help reduce some of the fake news they do not get rid of it. The people who really care are already doing this kind of stuff. However, those who spread the fake news do not care and will most likely never check sources. Meaning that despite these methods fake news will continue to spread like wild fire. In order to get rid of fake news we need prevent the spread of it and these methods may help people see past the fake new; however, they will not prevent the spread.

https://www.npr.org/2016/12/14/505547295/fake-news-expert-on-how-false-stories-spread-and-why-people-believe-them

https://www.factcheck.org/2016/11/how-to-spot-fake-news/

https://www.npr.org/tags/502124007/fake-news

PR Freedom

Press releases are great way for the public to get informed about topics and understand what is going on in the world. If you have a client or customer who needs some PR a press release is a great way to get information out about what they are doing. Now typically press releases are sent to media companies and the media gets to decided what actually makes it into the news. Press releases were written in a specific way that would make the story appealing to media. The PR person would obviously spin the story in the clients favor, but they’d make it look as close to a media story as possible. The journalist would then decide if the story should go public and if they felt it was good enough they’d write their own story after doing some research.

Recently, the way PR people go about press releases has changed drastically. In the story “Traditional Press Release- out- Online News Release IN” they talk about exactly how it has changed. PR people no longer need the media as much as they have in the past. Due to the creation of the internet and news sharing platforms. It is so easy for a PR person to upload a press release on the web and just have it go viral. Obviously the release still has to be professional and attention grabbing, but it no longer needs to go through the media. Of course PR people want a journalist to see this story and have them write their own stories for their papers. However, if they do not pick the story up the PR person has already posted it to several online sources.

This is a major change for PR people and while the media is still important to them they have almost obtained this freedom to just release their stories. Before the internet if the media did not pick up your press release no one would see it. This allows PR companies to just get the story out regardless. I think there is a plus and a minus to this because on one hand it’s great that PR companies get this freedom. However, it allows them to post stories that will obviously be one sided. People will just glance over it and assume that is the truth. The media has no opinion one way or the other so they will work hard to find the unbiased story. PR has a great new tool; however, it is one that may lead to some very biased stories.

https://www.inc.com/guides/2010/09/how-to-write-a-press-release.html

Click to access OnlineNewsReleaseIN.pdf

https://www.thechannelco.com/content/how-the-internet-has-changed-public-relations